This will tell customers when they can visit your store and/or purchase from you or contact you depending on your business model. You can either set no hours, in which case it won’t display hours on your page, always open 24/7, or open at selected hours, where you can then set those hours. Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place.
Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities.
It says it’s optional but we would suggest filling it out so as to create an optimal page. If you own a pet store, no need to name your page We Love Dogs- unless that’s the name of your store. Some things you’ll be able to go back and edit later whenever, and other things it’s harder for you to change later (like your page name). You’re going to start by logging into your Facebook profile. Then in the upper right corner, hit the grid icon, and on the right under Create, hit Page.
It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp. Here’s our tutorial on how to create an effective social media content strategy to help get you started with a smart, strategic content plan you can follow. While these tips mostly focus on community-building, don’t neglect Facebook’s live tools as a driver of sales. Using Facebook to find local businesses is one of our top Facebook trends spotted recently.
Turn Page notifications on your profile on to receive updates about your Facebook Business Page even when you’re logged into your personal profile. If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button at this point. Just enter your WhatsApp number and get a confirmation code to enter. As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels (but will appear as 128 x 128 on smartphones). Press the blue Create Page button when you’re ready to move on to the next step. You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand.
In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025. Scroll to the end of this post for tips on how to do that or build one from scratch. Facebook marketing for small businesses is a valuable tool in your brand’s overall growth strategy. It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential.
If you want to learn how to design your own cover photo in Canva, which is what we did, you can check out our tutorial here. If you can’t upload a Facebook photo correctly, people may not trust you to execute the product or service they need correctly. This is the name that will be visible to Facebook users, so make sure it’s spelled right.
However, mobile users will see 640 pixels wide by King Johnnie Casino Facebook Page 360 pixels tall. We can’t tell you how many times clients come to us and when we look at their Facebook page cover photo on our phone, the words are cut off or someone’s head is cut off. And when you’re ready to share insights with the team, it’s easy to quickly generate beautifully designed reports.
Laxmikant Shetgaonkar, born and brought up in Goa, a coastal state in India. His films portray Goa and its social fabric. Apart from national and international awards he ensured his film reaches the remotest corners of Goa, bringing in a cinema movement in this tiny state. (Read complete profile)