Laxmikant Shetgaonkar  | Offcial Website

But overloading your description with keywords will make it sound robotic — and users can smell that from a mile away. Meta descriptions are important in search engines because they directly influence whether users decide to click on your page. In this guide, you’ll learn what a meta description is, why it matters for SEO, how it works, and how to write and optimize it to actually improve your search results. When I started out, I worried too much about using the main keyword.

The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. By giving your SEO meaning, you can catch the attention of more search engine users. Search engines love great content and consumers need quality content SEO Anomaly to better understand the value your organization can provide.

In 2025, SEO will focus less on raw keywords and more so around search intent across diverse platforms like social media and LLMs. As well as this, it’ll be important to produce more video content as discovery platforms integrate these more into their SERPs. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar. Although the basic principle of operation of most of the search engines is the same there are minor differences between them which lead to major changes in their results.

Related Articles and Topics

Now, you’re ready to start practicing SEO on your site — and SEO.com can help. From tracking rankings to auditing SEO content, SEO.com makes doing SEO yourself easy. Create a secure, trusted website by purchasing an SSL certificate (which stands for Secure Sockets Layer) and moving your site from HTTP to HTTPS.

Want to learn how to use SEO to grow your website traffic? Check out our video:

For this reason, a link from a .gov domain is considered to have significant value and has been targeted by link spam. The web crawling system Google uses to find and add new websites and webpages to its index. People, places, organizations, websites, events, groups, facts, and other things. Educational-focused institutions have a top-level domain (TLD) of .edu. This human-edited directory of websites launched June 5, 1998 and closed March 17, 2017. All the hard numbers that represent real customers – the who, what, where, when, why, and how – all of which is needed to make informed decisions about SEO strategies and tactics.

Google uses artificial intelligence and other additional factors to help rank pages, making it critical to maintain relevant, helpful pages. When you get all the parts right, sooner or later, your website will get noticed by search engines, rank higher in the results, and receive valuable organic traffic. Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers with enough signals so that they can understand the meaning and context of your content. Build Credibility With Users – Users trust search engines, and having a presence in the top positions for the keywords the user is searching increases the website’s trust.

• Using Google analytics software to keep up with your page rank, or even writing content with the help of SEO crawlers, can help you ensure long-term success.
• As the search engines become more advanced and algorithms change, some tactics stop working and new ones emerge.
• Use Google’s PageSpeed Insights tool to get URL-specific recommendations.
• So called because once a user or bot arrives on this page, there is no place to move forward.

One of the main tactics is incorporating keywords and phrases your target audience is searching for into specific areas on your webpage. Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated search engine algorithm that determines what results to display for each search query. Major search engines rely on search engine crawlers to index pages, measuring factors like page speed, structure, and content optimization to decide how high to display them in search rankings. As we’ve already discussed, keyword research is still valuable, and technical SEO issues that keep Google and other search engines from understanding and ranking sites’ content are still prevalent.